Project Overview
The website for Poplar Bluff Properties (PBP) was crafted to showcase their vacation rental in the Pocono Mountains, offering comprehensive information and inspiring potential guests. The aim was to provide an easy-to-navigate platform that highlights the property while delivering a seamless booking experience for travelers seeking a memorable getaway.
Brand Identity Design
The brand identity for Poplar Bluff Properties draws inspiration from its natural surroundings in the Pocono Mountains. The logo reflects the property’s location, while the neutral and elegant color palette evokes a sense of luxury that remains welcoming. Typography, combining Cinzel for elegance and Lato for readability, strikes a balance between modernity and sophistication, ensuring a cohesive, clear, and approachable brand presence across the website.
